Evaluating international business communications situations Essay

Evaluating international business communications situations - Essay Example A communication plan is a very useful tool in ensuring successful programming. (Morrison, T., & Conaway, W. A. 2006) It enhances participation by everyone involved and further shapes how people perceive every detail of a project. A communication plan may help individuals to raise public awareness in a targeted community specifically on their needs, challenges as well as successes. (Morrison, T., & Conaway, W. A. 2006) It is based on that plan that an organization may be able to raise funds and obtain support. In cases where a project depends on attendance of people, the plan is useful in mobilization and enrolment into the project. The key aspect of communication plan is the resource management aspect of the plan. (Rendtorff, J. D. 2010) There is always a risk of having limited resources in every organization that intends to conduct market research which would be useful in guiding a business plan, particularly on amount of money and time that will be involved in the process. (Rendtorff, J. D. 2010) A communication plan will be critical in making use of such limited time. This is because it enhances focus on the exact objectives to address and priorities to observe in the process. (Rourke, P. J. 2011)The plan further will not only allows for clarity on the objectives and promotes zeroing in on the target audience of the plan but also enhance congruence in communication with the rest of the world. There are two points that are involved in effective communication plan. First, it is the identification of the stakeholders who will be involved in the process. The second aspect is the reporting that happens at the end of the project, where market research findings are relayed to decide the actual project to be undertaken in the community. (Willinsky, J. 2006) From this end, the study will focus on the evaluation of the international business communication s situations. And specifically on the explanation of a